Our Story
From a backyard shed in Clontarf to a product shipping worldwide — this is the story of Rico, a lifelong fisherman who refused to accept that it couldn't be done better.
The Journey
What started as a simple fishing problem turned into a decade-long engineering journey. No shortcuts. No outsourcing the hard parts. Just Rico in his shed, figuring it out.
Rico's passion for fishing started long before Australia — back in South Africa, he was fishing every chance he could get his entire life. When the family moved to Australia, the obsession came with them. He loved boats and the water, but running a big boat alone was hard work. So he invested in a jet ski.
Back in 2014, fishing from a jet ski wasn't really a thing. There was almost no support — no racks, no stability solutions, nowhere to put rods and tackle. If the equipment didn't exist, Rico was going to build it himself. In 2015, he designed and fabricated his first fishing rack. Jet Ski Fishing Mob was born.
Rico improved the rack version after version and put it on the market. The JFM fishing shop was open — he had a product, he had customers, and he was constantly refining. What started as solving his own problem was now solving it for other people too.
At the height of those early years, Rico organised and hosted a jet ski fishing tournament at Bribie Island. Multiple sponsors came on board. The local radio station was involved. There was a proper turnout, a winner crowned, and a day everyone who attended still remembers fondly.
It was the kind of event that could have become an annual institution. Rico wasn't just building products — he was building a community around jet ski fishing.
Bribie IslandRadio SponsorCommunity EventRico is, by his own family's admission, a rather large man. On a jet ski that means the ski rolls left and right — a lot. And yet there he was, catching marlin from a jet ski. But the stability issue was real. At any moment he could flip.
So he went back to the shed. He designed and built his own rotomoulding setup from scratch — a massive steel chamber, a spinning rig with square beams and chains, and a mould he'd pour powder into. No-one helped him design it. He figured it out and made it work. The first pods were massive and bulky, but they worked.
Self-Built RotomouldFirst PodsThe pods continued to evolve. Version 3 — the Bar Buster pods — featured aluminium tubes with welded rod holders, fish finder mounts, and built-in rod holders on the pods themselves. A complete fishing platform, bolted to the sides of a jet ski. Rico also kept the JFM fishing rack in the setup, plus an esky mounted on board.
Product Evolution
The pods evolved into something new — a collar. A stability system that ran the full length of the jet ski. Every version was a significant leap forward. From foam in a shed to a precision-engineered product shipped worldwide.
Nov 2018. The first collar ever made and sold — foam cut to shape and sealed with polyurea spray. Raw and basic, but it proved the concept.
2019. Two CNC-cut foam pieces with a metal mounting bracket sandwiched in between, glued, sanded to shape and sealed with polyurea. Large and medium sizes available.
2020–2022. Reshaped design with CNC-cut EVA foam decking applied to the surface — a major visual and functional upgrade. Non-slip underfoot.
2025–Present. Precision rotomoulded polyethylene with built-in mounting studs, UV coating, EVA decking and full fitment hardware. The current version — designed on a decade of customer feedback.
Where We Are Today
Ten years on from that first fishing rack, PoCa Collars are fitted to jet skis across Australia, the United States, Papua New Guinea, and beyond. What started as one man solving his own problem has become the go-to stability solution for jet ski fishermen worldwide.
The product is now in its fourth generation — rotomoulded, precision engineered, and built to last. But the philosophy hasn't changed. Every collar still ships with the same hands-on, after-sale support that Rico has always offered personally. Great product. Friendly service. Unmatched after-sale support.
And Rico is still fishing every chance he gets.
Australia, USA, PNG and counting.
The most advanced collar we've ever built.
Sea-Doo, Yamaha and Kawasaki fitment.
Built from the ground up. Still family run.
PoCa Collars — Australian designed, built to last, fitted to jet skis worldwide.
